What do Switched-on Customers Really Value

Год: 2011
Автор: Jesse Candy
Издательство: LAP Lambert Academic Publishing
Описание:
Improvement in web technologies has increased the visibility of competitors’ offerings, which improves the customer’s ability to compare these offerings. Despite the comparability of service offerings, only very few studies include competitor-oriented information. Therefore, this study proposes a framework that concurrently incorporates the drivers of customer evaluations for their existing and next best alternative offering. This research found evidence of the dual impact of switching costs, and hence they should not be considered in isolation. This study supports the enhanced role of relationships and financial barriers in building and destroying customer value, respectively, and further, their reversed effect on the attractiveness of alternative offerings.

5 Replies to “What do Switched-on Customers Really Value”

  1. Forrest of my life I want to help people come up with solutions in their lives as far as the emotional and spiritual balance and awareness and to get to the destiny be happy in life generally happy and if I can help them with those tools and identify some things in their lives and come out of comfort zones and shells and

  2. *Want help attracting coaching clients? Check out my course on the foundations of marketing:*

Comments are closed.